As a little girl, I loved to watch Little Shop of Horror. I don't know if it was because of the melodic tones, the humor of Steve Martin or my fascination with a man eating soul singing plant. Little Shop of Horror was certainly on my list of favorite movies.
While on vacation in NY, a great friend invited me to a live show. At first, I wasn't sure if I was going to go. I just got into town, and wanted to see some family members. But, luckily it worked out and I got to see the show and family too.
Anyway, even though the live version was slightly different from the original, the story line was basically the same. Mr. Mushnik was a struggling flower shop owner who had yet to make a sale. He was frustrated and didn't know what to do. Until one day, Seymour, introduced Mr. Mushnik to a rare and exotic plant. Seymour named the plant Audrey 2 after the flower shop clerk he had a crush on. At first, Mr. Mushnik was hesitant, he didn't think people would be attracted to this strange and interesting plant. But as soon as Seymour put it in the window, a patron walked by and asked about the "strange and interesting" plant in the window. The patron was so intrigued, he didn't buy the plant, but he purchased $ 100 worth of the finest roses the flower shop had to offer. Then from there the rest was history! Fame and success shortly followed. Of course there was some consequences to pay, however, I am not talking about that right now, I am talking about the business aspect of the movie. ( However, if you haven't seen the movie/musical, it's absolutely wonderful).
As service based practitioners and consultants, you may not have a brick and mortar store where you can put an attractive nuisance on display. So my question to you ; " What's the Audrey 2 in your business? Maybe it's a Free Report, an Audio CD, A free session. Or something else that is very attractive. If you don't have the Audrey 2 in your business, maybe you should start brainstorming now.
