Stop Trying to Get on Page 1 of Google.

I have been doing a lot of consultations lately, and it's no suprise that many business owners objective is to get to Page 1 of Google. Of course, who wouldn't want to be on the 1st page of one of the most popular Search Engines.

However, there is 1 secret that people don't understand; Being on Page 1 of Google means absolutely nothing if you don't have relevant content. It pissed me off to talk to a prospect that was focused on getting traffic to her site, but not worrying about the conversion process once she got the traffic there. For security sake let's just say this person specific keyword was "lose belly fat." She wanted to optimize for that keyphrase, however, her site had nothing to do with belly fat or weight loss. She just knew that" lose belly fat" would get a lot of traffic to her site. But her site was about- let's just say "Gum Balls".

Of course if I was a black hat seo, I would have said yes lets optimize for an irrelevant keyword just to get traffic. But what people don't understand is if you don't have relevant content on your site, your visitors are going to click the back browser to find EXACTLY what they are looking for.

So many people get caught up on driving traffic to their site, but when I ask: What do you want the traffic to do when they go to your site? They get stumped and look at me as if I just asked them a trick question. That's where A.I.D.A comes into play. I write Website Content and when I write the homepage for a site, I usually use the copywriter formula A.I.D.A which I will explain:

A= Attention- Grab their attention with a compelling headline.
I= Interest- Show them that you understand their problem/issue
D= Desire- Show them how investing your products/services will improve their lives. Tap into their needs and wants.
A= Action. Show that you are the solution and let thenm know how to get in contact with you.

It's that simple. Of course, there is a lot more elements going into creating a great homepage that converts visitors into buyers. However, I wanted to get this 1st Page of Google Rant off of my chest. Focus on providing good and valuable content that pleases your readers and you will see that you can get to the first page of Google by being an authority site. And remember SEO takes time. In very rare cases, you see instant results. SEO is an on-going process that must be tweaked and tested all the time. What do you think is more important being on the 1st page of Google or actually converting website visitors in to clinets?