Do you need a newsletter?

My answer is yes, and read this brief little story to find out why!

I found a specialist that I loved!

I have well, er, let's just say a detox specialist. I absolutely fell in love with her from our first session. She was very knowledgeable about the whole liver cleaning and detoxification process. On top of that she made the not too comfortable procedure a breeze by massaging my feet, and engaging in friendly conversation throughout the one hour session. The first time that I went to see my "special specialist" was at a medical spa in my area, that was slowly going out of business. She informed me that she would be getting a new office and gave me a card to keep in touch. I just have a problem with misplacing cards, it is easier for me to just store a number in a phone, unfortunately I didn't have a cell phone at that time. Well anyway needless to say I misplaced the card. Luckily a colleague went to my specialist a few days after I raved about her, got a procedure and a card for me. Thank Goodness! And sure enough I schedule my second session with her, this time at a temporary office until her office was ready for move-in. And again the second time around was just as pleasant as the first. She did not have a new card yet, since she was getting her own business instead of working in a managed facility. So she mailed me my receipt a few days letter with a new business card with contact information and a address to her new office. And yep, you guessed it, I mean I still have the card, but I just can't find it right now. I really should invest into getting a card holder.

I lost her contact information!

Anyway the other day I realized it was time for another cleansing session. I figured I would just do a google search and find her like I did in the past. The only issue was, is that she worked for a medical spa and was listed with them, unfortunately they went out of business. I know she named her business, and it had nothing to do with her personal name. I did a google search on her name, tried various spellings, typed in her speciality and zip-zero-nada! Sure I can go to any other specialist, but I want her! We had great client/specialist chemistry. And I heard horror stories from colleagues that went to other places.

Out of sight, out of mind

So what does having a newsletter have to do with this story? Well everything! I understand that my specialist is busy running her business. But if she started a newsletter, or had someone help here start a newsletter, she could of had my business. And I refer her to everyone I can. Therefore she could of had a newsletter or even a small blog , or some kind of contact with me, to keep me updated with what was new. Or even notifying me of a special discount or a promotion of some sort. Any other person would take their business elsewhere, and she could have lost a loyal client. However certain things I do not change, therefore I have to start my search until I find her again. But hopefully she is going through her old client files, and reading a lot of Web 2.0 on how to connect with her clients. I am keeping my fingers crossed that I will find her again. So you see keeping in touch with your client can build relationships thus creating a lucrative income. Not Bad for a few words on paper, huh?