What type of content should you put on your site?

Congratulations! You are in business, your website is up and running, and traffic is coming in, but they are not staying there. Web visitors are coming to your site, to inquire about a product, find information, or make a purchase decision. So when you put your website up, do you think you should information about your business? Well it depends, for example if you were selling a new health drink, you would want to write articles about the benefits of why your customer should buy your health drink. You can also provide articles on conditions that your health drinks heals and so on. But what if you are a writer? Should you write a whole lot of articles on how to write. Well you can if your target market was "novice writers." But if your target market is businesses, your content should have some useful information that the busy business person can use. For example, I am a writer, and one of my target markets is the hospitality industry. Therefore I will find breaking news or information that is pertinent to the hospitality industry, and write an article about it on my site. Or link to the original article I found, therefore the busy professional doesn't have to surf through loads of information to find a useful article, that may be able to help him and his business.